Location
Hershey, PA

Project Type
Museum

Size
50,000 sf

Completion
2008

Cost
$23,200,000

The Hershey Story

Most people think of Hershey as a household word, either because of the chocolate or more regionally because of the popular amusement park. Millions of visitors come to Hershey every year to enjoy the park and taste the chocolate, but very few ever visit the beautiful historic town that Milton S. Hershey and his company helped to create. There has always been a small quiet museum near the park, but its location and its exhibits did not draw many visitors. LSC Design and Gallagher & Associates worked with the M.S. Hershey Foundation to completely re-envision the museum. We started by moving the museum to a site right on the main street of downtown. The new facility acts as a visitor center, museum and all-around community hub. The project not only tells the story of Milton S. Hershey as an entrepreneur, philanthropist and town builder but also includes a popular new chocolate café, an exciting interactive chocolate lab and a large gallery for changing exhibits.

While not a historic preservation project, the team worked through many iterations to create an edifice that blends into Historic Hershey and furthers the founders vision for the company town. The museum is popular with out-of-town travelers and has already exceeded visitation expectations, and the chocolate lab is booked for months in advance. Equally as important, the project has been widely praised by the local community as strengthening their existing pride in local history and helping to knit together Hershey’s historic downtown.